Image courtesy of 3rdpoblogs.com/colderice, an Internet Commerce Education Site
The 2011 Holiday/Christmas season has officially begun, with Walmart kicking it off Saturday, November 5, 2011. So, Happy Holidays or Merry Christmas!
We mean no offense to other religions or those with no religion at all, but Christmas IS the number one source that drives sales in November and December.
This year, the Saturday After Thanksgiving is Small Business Saturday, where Chambers of Commerce across the US will ask consumers to support small local Brick and Mortar Stores. We think this is a great idea, but hope to carry the theme over to small online retailers.
It’s pretty much known that when any huge national retailer (and we single out nobody in particular) moves into an area, some jobs are created. Unfortunately, many small retailers soon go under, causing other jobs losses. And once small businesses are driven out, the low prices at many “Big Box” stores often start creeping up.
Often (but by no means always or even usually), large national stores can offer lower prices than small e-commerce sites. Usually the savings are small, but in these times most people are saving where ever they can. When considering the “best deal,” do you think about the many advantages shoppers get when they buy from small retailers.
You can’t really put a dollar value on these things. Here are some things to think about this year when you compare prices when shopping for holiday gifts, and our pitch on why to support small businesses in general and small online retailers in particular!